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Gold Heart Campaign

The annual Gold Heart Campaign is a project of Variety International, with millions of these little gold pins being sold around the world. Variety International is very fortunate to have established the connection with Hollywood that has allowed images from some of today's blockbuster movies to be featured on the Gold Heart pins.

Variety's Gold Heart Campaign is a major fund raising project for Variety, the Children's Charity of Manitoba. Manitoba is also known as the North American Gold Heart sales leader, per capita, and sells an unprecedented number of past years' pins to avid collectors.

The Gold Heart campaign began in 1991, making the 2007 pin the 17th in the series. Pins from all previous years are available for $5.00 each from the Variety office. Collectors are welcome to visit the office from Monday to Friday, between 8:30 a.m. to 4:30 p.m. Pins can also be ordered by telephone with Visa or MasterCard, or by writing to Variety at #2 - 1313 Border Street Winnipeg, Manitoba R3H 0X4. A $5.00 shipping and handling charge will apply.

Major Gold Heart sponsors include Cambrian Credit Union, Co-op Stores, IGA / Sobeys, Sears Canada, TruServ Hardware, and Wal-Mart.

To become a Gold Heart Retailer, please print off the Gold Heart Order Form and mail or fax it to the Variety Office attention Terry Welling-Skorodenski, Gold Heart Co-ordinator.